Real estate and technology: Pandemic and post pandemic

by Brigitte Surette

Jun 19, 2021


An app for that Pinch is a new Charleston-based app that provides homeowners, renters and real estate professionals same-day lawn care and home cleaning. The company currently has 500 active customers and 150 plus pre-screened service professionals. The company has seen a huge traction with realtors using the app as they manage multiple listings, according to a source. “In a post-pandemic era, people want to offload menial tasks so they can spend more quality time together. Creating PINCH really came from an existing demand we were seeing in the marketplace,” said Co-founder, Neal McCarty. “Not only are we able to help customers with quick access to pre-screened professionals, but the service providers benefit immensely from our funnel of active users, not just cold leads.” They plan to expand across the Southeast this fall and nationwide in 2022.

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